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Buyer Personas

Wednesday, January 31st @ 5:30 pm7:30 pm

Free

Buyer personas are a semi-fictional representation of your ideal customers. Creating a buyer persona will help you understand your prospective customers better, make it easier to tailor design, content and marketing to meet the specific needs, behaviours and concerns of the personas you identify.

This workshop on buyer personas will start you on the path to truly understand who your customers are, what their central drivers are and how you can start using this knowledge as you develop and validate your business offerings.

Presenter Bio

scott-furlotte-headshotScott is a Management Consultant and NSCC Faculty with over 14 years’ experience in leadership, management and consulting. Scott’s work has taken him to Canada, United States and the UK.  Scott completed his MSc in Business Psychology at the University of Hertfordshire and has an undergraduate degree from Harvard University.  Scott has worked with entrepreneurs and start-ups in London’s (UK) Silicon Roundabout; where he worked at Google Campus and with several incubator and accelerator programs.

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Details

Date:
Wednesday, January 31st
Time:
5:30 pm – 7:30 pm
Cost:
Free
Event Tags:
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Organizer

ShiftKey Labs
Phone:
902-229-4901
Website:
http://shiftkeylabs.ca

Venue

Dalhousie University Goldberg Computer Science Building (Room 426, ShiftKey Labs)
6050 University Ave.
Halifax, NS B3H4R2 Canada
+ Google Map
Phone:
902-229-4901
Website:
http://shiftkeylabs.ca

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