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January 2018

Students for Civic Engagement (SCE) Project Meeting

Monday, January 29th @ 4:00 pm6:00 pm
Dalhousie University Goldberg Computer Science Building (Room 426, ShiftKey Labs), 6050 University Ave.
Halifax, NS B3H4R2 Canada
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Free

This session is designed to help students interested in practicing civic engagement connect with the best available resources and relationships. The goal of this meeting is to enhance the connection between CS and different levels of community leadership: locally, provincially, and/or nationally.

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Buyer Personas

Wednesday, January 31st @ 5:30 pm7:30 pm
Dalhousie University Goldberg Computer Science Building (Room 426, ShiftKey Labs), 6050 University Ave.
Halifax, NS B3H4R2 Canada
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Free

Buyer personas are a semi-fictional representation of your ideal customers. Creating a buyer persona will help you understand your prospective customers better, make it easier to tailor design, content and marketing to meet the specific needs, behaviours and concerns of the personas you identify. This workshop on buyer personas will start you on the path to truly understand who your customers are, what their central drivers are and how you can start using this knowledge as you develop and validate…

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